I like coffee.
Just coffee, with milk.
Not decaf, espresso, latte, chai, semi, dry, no-foam, cappu with a chocolate dusting, a shot of vanilla...no, hazelnut...no! cinnamon!...pumpkin-spiced blah, blah, blah...
There seems to be a frenzy of getting that little bit extra each time, trying to experience more. Rampant Consumerism.
It just kinda fades into the noise now. Sounds a bit like the parents in old Charlie Brown tv specials: "Wah, wah-wah, wah-wah, wah."
Fer crying out loud. Why not just /coffee/?
This is turning us all into people who cannot stand not being over-stimulated all the time.
It has a name: Fear Of Missing Out.
You gotta be chasing the next big thing or you might miss it! No chance to appreciate or explore where you are and what you're going...bang, bang, and on to the next commercial...
Next time you're at a restaurant, take a look around, and see how many groups of folks are sitting at a dinner table madly typing while looking at their phone and not speaking to anyone else.
Next time you're a few minutes early to a business meeting, watch as the other folks arrive and instantly pull out their phone.
It feels to me as if we're losing the ability to just love something. To wallow around a bit. To sink into it deep enough that we sorta forget where we end and the other thing begins.
Whatever happened to exploration and appreciation?
What has this got to do with business? In business, this has another name: Indecision.
Indecision is expensive. Rarely do you operate in a bubble. There's always someone waiting on the thing you're going to deliver or decision you're going to make. Your slowing down to smell the roses can force others to slow down too...sometimes to the point of missing a deadline or losing a customer.
Making a decision, even a bad one, can sometimes be better than waiting and considering every single option in depth and making a "perfect" decision.
We can't write in all languages, try all frameworks, or even sample all the different styles of coffee.
There's no possible way to afford to buy everything that's out there as a person, much less as a business, no matter how much we might like to do so.
Treasure what you have, whether it's health, family, friends, a pet, a good decision, or just a really good cup of coffee.